Fauzia Burke

Fauzia Burke

Hyper-Personalized with AI: Helpful or Creepy?

Hyper-personalization sounds efficient, but what we gain in speed, we lose in trust.

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Fauzia Burke
Aug 27, 2025
∙ Paid

Wishing you a wonderful weekend of rest, relaxation, and fun. I almost skipped writing this week: “Who will read it?” I thought. It’s Labor Day Weekend. But I decided to honor my commitment to show up every week with my thoughts on AI, so here goes.

The other day, someone in my company forwarded me a message they thought I should see. It was a sales pitc…

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